Media strategies and their influence in communicating information on Female Genital Mutilation: a case of Meru community in Tharaka District (2014)
This study is a Descriptive research regarding All FGM/C with the following characteristics:
Author(s): Samuel Kaunga
FGM/C Type(s): All
Health area of focus: None.
Objective: To establish the influence of media strategies in communicating information about female genital mutilation effectively among the Meru community of Tharaka District.
Study Population: Households in Tharaka District.
Findings: The study concluded that media ambassadors influenced effective communication of FGM information. This implies that more involvement of media ambassadors in anti FGM campaigns would improve effective communication of FGM information. The study also concluded that local languages influenced effective communication of FGM information. This implies that more use of local language in anti FGM campaigns would improve effective communication of FGM information. Further,the study concluded that sheng language and public participation do not influence effective communication. It can be concluded that media strategies have a key role to play in communicating anti- FGM information among the Meru community of Tharaka Distric
Geographical coverage
Region(s):Eastern Africa
Country(ies):Kenya