Media strategies and their influence in communicating information on female genital mutilation: A case of Sabiny community in Kapchorwa district (2018)
This study is a Descriptive research,Correlation research regarding All FGM/C with the following characteristics:
Author(s): Agwang,D. B.
FGM/C Type(s): All
Health area of focus: None.
Objective: The purpose of the study was to establish media strategies and its influence in communicating information on female genital mutilation.
Study Population: Males,females,elders,local leaders and health workers who were knowledgeable about the practice of FGM.
Findings: Analysis of correlations found that media ambassadors and local language positively and significantly influenced effective communication. In contrast,the investigation found that public participation had no statistically significant effect on communication effectiveness. The study revealed that media ambassadors and local languages affected the effectiveness of FGM information dissemination. This suggests that increasing the use of local languages and media ambassadors in anti-FGM efforts might increase the effectiveness of FGM information dissemination. In addition,the study found that public participation has little effect on successful communication,and that media techniques play a crucial role in spreading anti-FGM information to the Sabiny population in Kapchorwa.
Geographical coverage
Region(s):Eastern Africa
Country(ies):Uganda